The book explores a groundbreaking business approach focusing not on battling competitors, but on creating new markets (Blue Oceans) where competition is irrelevant. In today’s hyper-competitive environment, where technology and low costs have saturated the market, the book argues that innovation is the key to unlocking new opportunities. It presents a framework that prompts businesses to redefine their strategies by focusing on non-contested market spaces, rather than fighting over existing ones. Through a series of practical lessons and a strategic canvas, companies are guided on how to shift their focus from competitive to creative, achieving sustainable growth and success.
Why "Blue Ocean Strategy" worth it?
Who's this book for?
Strategists and entrepreneurs seeking to discover and dominate new market spaces where competition is minimal.
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